Beauty From The Inside Out

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Only Natural Ingredients to Restore Health and Balance to Hair and Scalp

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About the Line

The BeverlyD Luxe Organic Hair Care line was created with the health of the hair and body foremost in mind. Based on years of diligent research and experience, BeverlyD created uniquely advanced formulations for hair and body health using only the highest quality, natural ingredients. This robust product line will fully restore health to the hair and follicles, creating the best scalp-environment to encourage new growth and healthy hair. Healthy hair resists the effects of humidity and contains natural moisture in the strand. When the scalp is properly cared for, it does not flake, produce excessive oil, or itch.

BeverlyD, an industry professional for 30 years, confronted many of the problems created by synthetic products. She decided to use her expertise to create a formula that would bring hair back to its natural brilliance. This is beauty from the inside out. This is balance. Get used to these concepts! BeverlyD Luxe Organic Hair Care products contain no artificial or synthetic ingredients or alcohol, and are completely paraben and sulfate free.

The Woman Behind the Line. BeverlyD. Hair Guru, Stylist, Author, Visionary, Entertainer.

BeverlyD believed that beauty comes from the inside. It begins with the whole body and spirit, treating them like a temple. Organic living foods and plants are the medicine for this wholeness. BeverlyD healed herself by elevating her awareness and being with vital devotions like Appreciation, Generosity and Playfulness, to name a few. These devotions “live and breathe” within her products.

BeverlyD promoted elevated-conscious living and creating infinite vitality. Her hair care experience began on the farm. As a teen she experimented with foods for bathing rituals, facials and hair treatments. After her graduation as a cosmetologist, she embarked on a management career with major beauty companies such as Seligman & Latz, Consolidated Beauty Services, and Glemby, International pioneering the walk-in precision haircut shops in department stores and shopping centers.

BeverlyD’s expertise in hair health, design, color, and energetic well-being created infinite looks for those who require minimal upkeep and maintenance. BeverlyD believed that everyone has a dream about what they want out of life and hair. BeverlyD’s clientele was far reaching and her fans came from around the world and include actresses, socialites, business leaders, royalty, and musicians.

BeverlyD has released her first book HAIR NOW – Seven Devotions for Hair Enlivenment in which she proves hair is alive! BeverlyD enjoyed touring, speaking and sharing with audiences. She presented these new concepts in hair health and healing through an event called the BeverlyD Hair Party. BeverlyD was highly regarded as a true hair healer!

After revolutionizing the industry, BeverlyD endeavored to bring natural and organic awareness to hair care, collaborating with other visionaries like AVEDA’s Horst Rechelbacher, who share the same vision. As a team, they initiated the first AVEDA Concept Salon. Traveling and training together in the early days of AVEDA prepared the ground for her own line of hair care products. With her father’s entrepreneurial spirit and a background in farming, and mother’s tradition and joyfulness, BeverlyD launched her product line BeverlyD Organics in 2004.

The formulas she created in collaboration with organic plant and food chemists produced results that her clients agreed ‘made their hair young again.’

The Seven Devotions to Hair Enlivenement

Appreciation

True appreciation comes from acknowledging our surroundings and the people around us. We cannot easily see the truth and beauty that others see in us. Giving appreciation to others increases our own value as well as theirs, and delivers true blessings. Once we have allowed ourselves the privilege of adoring others, we stop seeing what the critics see. We are able to see through the veil to the infinite beauty and to the very essence of appreciation. It takes practice and discipline to see with appreciative eyes and to feel with an appreciative heart. Learning to do this may very well prove to be the most essential skill you acquire. It has proved so for me.

Kindness

We can all recall a time when we were down and someone soothed us by saying something uplifting. Or perhaps we were upset and taking things out on someone who kindly let us have our way without resistance, criticism or judgment. Kindness is soothing; it calms us and makes way for goodness. With a single kind word we are able to relax into our being. We are better able to shine and be brilliant in the presence of kindness. A message is received as kind when the messenger is open, calm, and at ease. If we are in a hurry or stressed about what we need to do next, it is difficult for us to be received as a kind person. We must be willing to let go, breathe, and be in the moment. There are times when the greatest kindness is to say or do nothing, to just allow others or things to be as they are. When we use gentle, encouraging words in the face of opposition or difficulty the body relaxes and rejuvenation begins. An unkindness destroys. A kindness heals.

Attention

When we are attentive in the present moment, we become who we really are. We are present in the world. Being complete requires our attention. It requires that we determine what is happening in a given moment. Likewise, attending to details makes us look more deeply into what is happening in a given situation. Focusing inwardly gives us a chance to take a deep breath and reflect on what makes us feel “off” or unhappy. By observing the details of life in the spiritual world or from a spiritual perspective, we may then give our attention to detail in the material world more completely.

Collaboration

Whenever two or more elements come together toward a common goal there is collaboration. Collaboration builds opportunity, energy, excitement, and connections. It is everywhere. It is built into our culture and is the fiber of our businesses, communities, and families. It is the dynamic principle of relating, be it between teacher/student, husband/wife, doctor/patient, or hairdresser/client. When we understand how to use collaboration as a tool, we can create more possibilities in our relationships.

Yielding

Yielding is a technique in dance. The woman yields to her partner’s lead, and her partner leads her to make her look beautiful. All she has to do is yield. We can apply this analogy to our personal relationships. Whenever we face resistance or a point of view that is not in alignment with what we think, giving in or reconsidering may dissolve the conflict and make way for a solution that benefits all. When we notice we are not getting where we want to go, letting go or yielding can release the resistance and allow for something new and wonderful to reveal itself.

Generosity

Giving to others is commonly understood as generosity. It is often easier for us to give to others than it is to give to ourselves. When generosity is our nature, the work we do to understand and be generous with ourselves and our lives is not only for us individually, but for the good of everyone and for the earth as a whole.

Playfulness

When I think about playfulness, I think of having fun with a sense of lightness and humor. I imagine the playful lightness of the moving hemline of a full skirt as a woman walks into a nineteen-fifties’ department store. I think of flirting with the barista at the coffee shop when you say “I’d like to buy a coffee for you.” Playfulness is always a surprise, a movement, a gesture, an unexpected delight that brings a smile. Imagine being playful all day long. As children we could play forever and never tire. Playfulness creates energy, liveliness, and awareness. When we are in a playful atmosphere or attitude, it is as if someone has just turned on the lights.

Fine Virgin Hair

Appreciation for fine hair
Kindness Shampoo
Generosity Hair Masque Thickener
Playfulness Styling Spray

Apply only one pump of Appreciation for fine hair prior to shampoo massaging into ends and scalp. Shampoo as needed and frequently to keep hair clean and off the scalp. Use Generosity Hair Masque thickener to soak up excess oil and thicken strand. Playfulness styling spray will keep hair cleaner longer when applied as a root lifter at scalp.

 

Fine to normal Virgin Hair

Appreciation for fine hair
Kindness Shampoo
Generosity Hair Masque Thickener
Playfulness Styling Spray

Apply 2 or more pumps of Appreciation for fine hair prior to shampoo massaging into ends and scalp. Shampoo as needed and frequently to keep hair clean and off the scalp. Use Generosity Hair Masque thickener to soak up excess oil and thicken strand. Playfulness styling spray will keep hair cleaner longer when applied as a root lifter at scalp.

 

Fine to normal chemically treated hair
Appreciation for fine Hair
Kindness Shampoo
Yielding Conditioner
Generosity Hair Masque Thickener
Complete Hair Balm

Apply 3 or more pumps of Appreciation for fine hair prior to shampoo massaging into ends and scalp. Shampoo as needed and frequently to keep hair clean and off the scalp. Use Generosity Hair Masque thickener weekly to build hair strand. Use Yielding Conditioner to detangle after masque or on other days. Complete Hair Balm adds volume and finish to ends and controls ends and static.

 

African American Hair
Appreciation for dry & chemically treated hair
Collaboration Hair & Body Oil
Kindness Shampoo
Yielding Conditioner

For best results, follow this prescription to repair damaged hair and achieve naturally soft curl. Appreciation: Use 3 or more pumps daily on dry hair and scalp. Massage into hands and apply to ends working towards roots and scalp. Appreciation will hydrate hair from the inside of the follicle to the outside of strand. Because the molecular structure of Appreciation is small, the formula is able to moisture deep inside scalp, healing dry over worked hair. Appreciation is a natural cleanser and is formulated with only raw organic plant and food based ingredients. This one of a kind formula keeps hair cleaner for longer. Appreciation is a natural relaxer and will help hair to achieve softer, smoother and more manageable curls. Just rinse in shower and apply Yielding Conditioner and leave in. Every 3 weeks apply Collaboration over Appreciation according to package directions and then shampoo with Kindness Shampoo and finish with Yielding Conditioner.

 

Chlorinated Water (Swimmer’s Hair)

Appreciation for dry chemically treated hair
Kindness Shampoo
Yielding Conditioner

For those who encounter chlorinated water through exposure to swimming pools or treated water, such as “city water”, utilize this important tip to help seal your hair from damage to harmful chemicals. Apply Appreciation 3 or more pumps prior to swimming to dry hair. Massage into hands and apply to ends of hair while working up toward roots and scalp. Appreciation will protect hair from the harmful effects of exposure to chlorinated or other chemically treated water. Appreciation will remain in hair while swimming sealing the hair cuticle and strand from discoloring and drying out caused by chemically treated water. After swimming rinse well or shampoo with Kindness and Yielding Conditioner.

 

Dry Frizzy Chemically Processed hair
Appreciation for dry chemically treated hair
Collaboration Hair & Body Oil
Kindness Shampoo
Yielding Conditioner

For best results, follow this prescription to achieve softer, smoother moisturized hair strands while retaining volume. Apply Appreciation 3 or more pumps to dry hair prior to shampoo. Massage Appreciation into hands and then apply to ends while working up to roots and scalp. Apply Collaboration over Appreciation weekly. Warm oil in heated water and apply before shampoo. Massage Collaboration into hands and work into roots while massaging up into hair and scalp. Collaboration can also be used as a moisturizing treatment for the body. Wet and rinse hair thoroughly then apply Kindness and work into lather. Yielding Condition can be used as a leavein conditioner or as a rinse out after every shampoo. This prescription hydrates hair while smoothing the strand and nourishing to the root level. Hair is often damaged by petroleum products and lack the proper oil needed to moisturize hair. Using this prescription will reintroduce oils into the hair and with continued use will assist the hair to produce its own healthy oil. The more the BeverlyD product line is used, the further the hair strand and follicle will balance achieving smoother shinier softer hair.

 

Dry Frizzy Curly Hair (Colored or Virgin)
Appreciation for dry chemically treated hair
Kindness Shampoo
Yielding Conditioner
Attention Hair Gel

For frizzy curly hair (colored or virgin) this prescription should be followed to achieve the best results. Apply Appreciation 12 times daily as a pomade/hairdressing. Appreciation seeps into the hair strand and scalp deeply nourishing the hair and scalp from the inside out. Use 3 or more pumps prior to shampooing. Then shampoo with Kindness Shampoo. Yielding Conditioner apply after shampoo. Use as a leave-in conditioner. Yielding will smooth curls and assist in strand hydration. Use Attention Hair Gel for frizz free styling and volume. This prescription hydrates frizzy hair allowing the natural curl to actualize its potential. Utilizing the BeverlyD line with raw organic oils will hydrate the hair appropriately while smoothing out the frizz. The more the BeverlyD product line is used, the further the hair strand and follicle will balance achieving a fuller, thicker volume.

Dry Hair and Scalp (Curly or Straight)
Appreciation for dry chemically treated hair
Collaboration Hair & Body Oil
Kindness Shampoo
Yielding Conditioner

For best results, follow this prescription to achieve softer, smoother moisturized hair. Appreciation 3 or more pumps to dry hair prior to shampoo. Massage Appreciation into hands and then apply to ends while working up to roots and scalp. Wet and rinse hair thoroughly then apply Kindness and work into lather. Rinse. Yielding Condition use as a leave-in conditioner or as a rinse out after every shampoo. Style as usual. Apply Appreciation 12 pumps daily to hair and scalp to gently moisturize and finish hair like a
pomade. This prescription hydrates hair down to the root level helping you to achieve more flexibility and softness with each strand. This prescription will help protect brittle hair from damage. Dry hair is often a result the lack of good fats in a diet or the continued use of petroleum based hair products. BeverlyD products hydrate hair with raw organic ingredients that repair previous damage and create healthier, moisturized hair and scalp. The more the BeverlyD product line is used the more moisture hair and scalp will retain creating smooth, soft tresses.

 

Dry Straight Coarse Thick Hair
Appreciation for dry chemically treated hair
Collaboration Hair & Body Oil
Kindness Shampoo
Yielding Conditioner

Apply Appreciation 3 or more pumps to dry hair prior to shampoo. Massage Appreciation into hands and then apply to ends while working up to roots and scalp. Apply Collaboration over Appreciation weekly. Warm oil in heated water and apply before shampoo. Massage Collaboration into hands and work into roots while massaging up into hair and scalp. Collaboration can also be used as a moisturizing treatment for the body. Wet and rinse hair thoroughly then apply Kindness and work into a lather. Yielding Condition can be used as a leave-in conditioner or as a rinse out after every shampoo. This prescription hydrates hair while smoothing the coarseness and nourishing the strand down to the root level. The hair strand is made up of scales similar to those found on the skin of a fish. On coarse hair the “scale” of the strand is open. This is what gives coarse hair thickness and where oil escapes to that helps hydrate the hair strand. Coarse hair is often damaged by petroleum products and lack the proper oil needed to moisturize hair. Using this prescription will reintroduce oils into the hair and with continued use will assist the hair to produce its own healthy oil. The more the BeverlyD product line is used, the further the hair strand and follicle will balance achieving a sleeker leaner shinier hair strand.

 

Oily Hair & Scalp

Kindness Shampoo
Generosity Hair Masque Thickener
Playfulness Styling Spray

Shampoo with small amount of product. Repeat. Apply Generosity to scalp and hair to balance oiliness. Rinse. Then apply Playfulness to scalp by spraying at roots and distributing with finger tips. For oily hair, add spray to strand. 45 pumps are sufficient.

 

Styling Products to smooth and add shine

Appreciation
Complete Hair Balm
Yielding Conditioner
Attention Hair Gel

Appreciation can double as a hair finishing balm when you want to add shine with no weight. Just be sure to massage into hands thoroughly so you do not make hair too oily. One pump is usually sufficient. Complete Hair Balm smooth hair and adds cosmetic weight to hair to remove frizz and give hair that second day look and adds body to freshly shampooed hair. In extremely frizzy hair adding additional Yielding conditioner to dry ends finishes the hair and control reaction to humidity. Attention Hair Gel is effective to smooth and add some body to dry curly hair. All products reduce reaction to humidity. Be sure the hair is dried thoroughly to prevent falling.

 

Styling Products that add volume

Playfulness Styling Spray
Attention Hair Gel
Complete Hair Balm

Playfulness Styling Spray is exceptional for extra fine hair and all hair types that want to expand volume and curl. Also to add volume and texture to roots, add lift and to enhance curl. Very strong and powerful. Use on wet hair as a styling lotion. Great for hair sets. Be sure to spray on wet hair and distribute evenly so it doesn’t dry sticky. Over use may result in stickiness. Use as hairspray for extra hold spraying a fine mist. Attention Hair Gel is a soft gel and is great for unruly curly hair. It will control natural curly hair and reaction to humidity and still let the hair have volume. Complete Hair Balm adds a touch of volume to fine flat hair as it replaces a minute amount of moisture to give hair body and flow.

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